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              A campaign to save money and help the environment by using energy efficient light bulbs

Wednesday, December 05, 2007

Greenpeace Ireland "Ban The Bulb Day" + viral marketing
Greenpeace has just staged a "Ban The Bulb Day" in Ireland and produced an advert targetting the lads market.


(Dublin 6th Dec) Irish Environment Minister, John Gormley today announced he will develop a national energy efficiency standard for lightbulbs, which will see an end to the use of incandescent bulbs by January 2009.

Mr Gormley said the changes would result in emissions savings of up to 700,000 tonnes of carbon dioxide per year from residential lighting alone. He estimated it would also save consumers about €185 million per year in electricity costs.

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